Privacy Policy

The policies below are applicable to the Ratliff Traditions LLC and ZEROlight LLC online service (the "Service") produced and maintained by Ratliff Traditions LLC and ZEROlight LLC. Ratliff Traditions LLC and ZEROlight LLC collect personally identifying information during registrations for (a) Ratliff Traditions LLC/ZEROlight LLC, (b) subscriptions to the Ratliff Traditions LLC/ ZEROlight LLC or (c) online purchases. In addition, information is collected in certain portions of the Service in which guests specifically and knowingly provide such information along with content submissions, questions from the members of the Ratliff Traditions LLC/ ZEROlight LLC, and additional comments and suggestions. Ratliff Traditions LLC/ZEROlight LLC may use such information for its internal purposes, including but not limited to editorial and feedback purposes. Information submitted at the time of registration or submission may be used for marketing and promotional purposes for Ratliff Traditions LLC/ZEROlight LLC and may be shared with companies that have been prescreened by Ratliff Traditions LLC/ZEROlight LLC. If a guest objects to such use for any reason, he/she may stop that use - either by e-mail request or by modifying his/her registration information online. Cookies are pieces of information that a website transfers to an individual's hard drive for record-keeping purposes while at the site. Cookies make web-surfing easier by, among other things, saving your passwords, purchases and preferences for you. The use of cookies is an industry standard, and you'll find cookies at most major websites. Cookies improve Ratliff Traditions LLC and ZEROlight LLC web sites by showing how and when guests use the website. Many content improvements and updates are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies. Here are some other examples of how Ratliff Traditions LLC/ZEROlight LLC uses cookies:

A cookie lets the Service remember that you've registered, which allows us to speed up your future activities at our sites. Similarly, the Ratliff Traditions LLC/ZEROlight LLC Store uses a temporary cookie to track which products you've selected while shopping. The cookie expires once you're done shopping. Letting it do the record-keeping saves you the trouble of entering information over and over again during a single visit. If you decline this cookie, you may have difficulty ordering your selections.


The cookie itself does not contain any personally identifying information although it may enable Ratliff Traditions LLC/ZEROlight LLC to relate a user's use of the Service to personally identifying information that has previously been submitted by the user, if any.

You may occasionally get cookies from our advertisers. These cookies are sent from third-party computers and are subject to third parties' policies. The Ratliff Traditions LLC/ZEROlight LLC website contains links to third-party websites, including vendors of our recommended products and gear. We cannot verify the validity of the information on these sites, be held liable for any content included on those sites or the handling of your private information by those sites. Ratliff Traditions LLC/ZEROlight LLC reserves the right to change this policy at any time by notifying guests, through a notice posted on the Service or by email, of the existence of a new privacy policy or any updates.